The partnership expands the number of platforms its clients will have access to, according to Strauss.
“For Crystal, it allows for us to be integrated with as many places as are possible that advisors are buying and selling investment opportunities … but for the advisor to be a part of an eco-system that offers them the largest opportunity to have as broad an offering as they could possibly want,” he said.
The two sides have already started the integration meaning Axos’ clients can use Crystal’s services now, according to Morris, who said the two sides are already eyeing further integrations.
“The partnership has already begun, and our advisors are able to build portfolios through Crystal’s website today, and view the values through Axos’ technology platform,” she said. “We’re planning to eventually integrate Crystal’s website through our Liberty platform with a single sign on, and we’ll continue to listen to our clients and make additional enhancements as necessary.”