Creative Planning, a registered investment advisor (RIA) headquartered in Overland Park, Kan., has acquired Emery Howard, a Burlingame, Calif.-based RIA managing over $1.8 billion in client assets, the companies announced today.
Emery Howard provides personalized investment advice and money management services to high-net-worth clients primarily located in the San Francisco Bay area's Silicon Valley, where many of the nation’s technological entrepreneurs and executives live and work.
“In adding Emery Howard to the Creative Planning family, we are getting the perfect culture and business acumen fit,” Peter Mallouk, CEO of Creative Planning, said in a prepared statement. “The tenets listed in the Emery Howard mission statement (experience, honesty, and integrity) are…tightly aligned with our mantra here at Creative Planning(,) which makes this a seamless transition for all parties.”
Emery Howard President Michael Howard said that he and his team wanted to align with a firm that had outstanding investment and planning capabilities.
“Peter Mallouk and the Creative Planning team have given us tremendous resources to provide a greater offering in a holistic and comprehensive way,” Howard said in the news release. “Peter has created a culture, value system and investment philosophy that has been very consistent with what we developed over the decades and the independence to operate as we always have going forward.”
Financial details of Creative Planning’s transaction with Emery Howard were not disclosed.
Founded in 1983 by Peter Mallouk, Creative Planning LLC reported managing over $100 billion in assets across all 50 states and in 65 countries.