The New Normal
Senior leaders seem to have taken to heart MIT Tech Review’s sobering analysis that there will be no return to the old “normal” for quite some time. No one has a crystal ball to predict how the economic recovery will take shape—or how and when to re-open offices. And leaders are working hard to build a new normal that prioritizes the safety and health of their employees and customers amid the uncertainty.
But in defining a new normal, we should all work to make sure personal financial planning does not fall by the wayside. Ongoing financial wellness and long-term security are all deeply affected by the choices we make with our money right now. As customers, employees and leaders come together to rebuild the economy, applying leadership thinking to personal finances should be an essential part of a healthy recovery.
Kevin Meyersburg serves as managing director of Executive Services at E*TRADE.
Data collected from E*TRADE Executive Services stock plan participants in May 2020.