Embraer offers versions of its Lineage aircraft that integrate wood and brass nautical accents for yacht lovers, and a Japanese-themed plane with a sushi table. The separate bedroom on an Embraer Lineage 1000, a business jet converted from an Embraer E190 regional jetliner that lists for $53 million, is an attraction for female chief executives who want to sleep apart from male co-workers, said Beever.
"There are certain individuals who don't care because they just want what they want," said Beever. "So the challenge is to come up with ways to personalize and customize (those jets) so they get what they want, but maybe make it easier to refurb later."
Beever recalled how the availability of a 20-inch-by-36-inch (51 cm-by-91-cm) window helped persuade one customer to buy a Lineage after years of shopping around. Embraer makes the oversized window using borrowed technology from the jets it modified for search and rescue for the Brazilian coast guard.
"Not one of those conversations ever (focused on) resale value," Beever said. "Though, what he has is resellable."
One customer request Beever said he could not fulfill was the use of holographic technology on board that would produce the appearance of a ghostlike image similar to scenes from the "Star Wars" movies. "That was an exotic request for me."
This article was provided by Reuters.