That’s led to outcry because the NCAA generates billions of dollars in revenue -- much of it from media contracts. It’s already faced antitrust lawsuits over how it operates, and athletes have become more vocal in their demand for more benefits.
High-profile recruiting and bribery scandals also have shed light on the underbelly of top-tier college sports. Much of the attention has focused on skyrocketing coaches’ salaries and perks -- including, for instance, a growing trend of coaches at public universities having access to private jets.
The California law’s progress has drawn the attention -- and support -- of celebrities across the spectrum. NBA stars LeBron James and Draymond Green, as well as presidential candidate Bernie Sanders, were among those who praised the bill passing the state assembly.
James said on Twitter Tuesday that the NCAA move was “not a victory but a start.”
The NCAA said Tuesday that changes should “make clear the distinction between collegiate and professional opportunities.” And getting paid to play isn’t on the table. “Compensation for athletics performance or participation is impermissible,” the association said.
“We must embrace change to provide the best possible experience for college athletes,” Michael Drake, chairman of the NCAA board and president of Ohio State University, said in a statement. “Additional flexibility in this area can and must continue to support college sports as a part of higher education.”
This article was provided by Bloomberg News.