AARP cited research showing that people 50 and older will spend up to $84 billion on tech products by 2030. However, the analysis showed just 5% of images of people 50 and over with technology. The analysis also found that when midlife and older adults are pictured with technology, the image typically showed a younger person teaching an older person how to use it, or the younger person is using the technology while guiding the older adults. When adults age 50 and over appeared to be enjoying themselves, there was usually no technology in sight.
AARP said such visual portrayals and stock photography are damaging to people 50 and older. They need to reflect more diversity and authenticity.
“This portrayal may exacerbate ageism in the workplace by rarely showing adults age 50-plus at work or with technology but rather as isolated or dependent on others for assistance,” the group said. “Images are often intended as heartwarming, showing younger people helping the 50-plus, but this portrayal has unintended consequences.”