“I’m a man in my 20s. To get a brand-new car, you end up paying as much as the lease payment on insurance,” he said. “That’s what propelled me into this situation, where it’s all clear, upfront, no wheeling-and-dealing.”
Bohlmann, a Porsche fan since high school, has traded cars 10 times and driven five different models, including a yellow 911 Carrera 4S that turned heads everywhere he drove it.
Dealers’ Role
As part of the expansion, Porsche dealers will start running the subscription programs, instead of the manufacturer.
Jim Mooradian, general manager of Gaudin Porsche of Las Vegas, expects to see demand because the desert city is booming. There’s been an influx of new residents from California, and lots of business travelers come to work on a project for a few months with a transportation stipend from their employer.
“We’re not going into this with the understanding we’re going to make a lot of money with it,” Mooradian said. “We’re using it as a sales tool.”
Porsche’s new battery-electric car, the Taycan, will be added to subscription fleets next year as a way to help people get over their hang-ups about electric vehicles, Zellmer said. “Many people have these psychological barriers that we have to help them cross,” he said.
This article was provided by Bloomberg News.