Smith said that a team-based selling approach to converting prospects into clients ensures a successful outcome in marketing financial services to the public. Just as important to that strategy for growth, advisor partners need to contribute to each other’s mutual success by responding with clear and predictable results and by remaining agile in a dynamic world.
“While not novel, having discipline here has created optimal success with our sales experience,” Smith said in the email.
Smith indicated that as president of PAG, he does not intend to fix what isn’t broken.
“We just wrapped up our 2022 Annual Conference and during our general session, an advisor shared, ‘The culture is a sacred cow at Private Advisor Group.’,” Smith said in the email. “It was quite the testimonial and I’m honored to protect that culture.”
He said that he has already formulated a strategy for the firm’s growth throughout the rest of 2022.
“We achieve scale by remaining focused on our strategy and core principles: to grow and develop talent; deepen relationships (with employees, advisors, and strategic partners); foster advisor growth; sustain the integrity of our business; and nurture community,” Smith said in the email. “It’s been our experience that when we remain focused on these principles as the foundation of how we show up every day, the outcome is the continued growth and scale of our business.”
Founded in 1997, Private Advisor Group serves over $30 billion in assets under management.