“A lot of our younger members are here for the social side of it—they’re wealthy enough to have disposable income to do something like this and have a fun car, but they don’t want or need to have their own facility and staff it,” Kogan said. “It’s about feeling comfortable in a space.”
He offers two tiers of membership, 100 slots for executive members who want to store and drive their cars (rates include $1,000 per month for a private two-car garage space), and 75 slots ($400 per month) for social members who want to enjoy the club’s events like wine tastings, watch debuts, and farm-to-table meals. The driving is almost beside the point.
This article was provided by Bloomberg News.